Council of Fashion Designers of America
The Council of Fashion Designers of America (CFDA) is a renowned nonprofit organization committed to promoting the growth and influence of American fashion designers. It serves as a hub for fostering creativity, collaboration, and industry excellence, shaping the trajectory of the fashion landscape both domestically and internationally.
Combo NYC, in collaboration with the esteemed Council of Fashion Designers of America (CFDA), embarks on a dynamic venture to sculpt a visually captivating graphic language for the highly anticipated 2017 Graduate Showcase capsule project.
Ask
The task at hand is multifaceted, requiring the creation of a distinct visual identity that not only embodies the essence of CFDA but also serves as a compelling introduction to the upcoming Graduate Showcase, encapsulating its significance and allure.
Insight
Drawing from a rich tapestry of industry knowledge and creative acumen, Combo NYC delves into an in-depth analysis of prevailing trends within similar spaces. Through this process, they uncover a notable pattern: a strategic simplification of graphic language aimed at directing consumer attention toward the showcased works, amplifying their impact and resonance
Result
Armed with invaluable insights gleaned from competitive analysis, Combo NYC meticulously crafts a comprehensive presentation. This presentation serves as a veritable roadmap, spotlighting existing typography, color palettes, and photography styles prevalent within the industry. By distilling these findings into actionable guidance, Combo NYC ensures that the developed graphic language seamlessly aligns with CFDA's vision. Moreover, it offers a wellspring of inspiration and direction for the designers tasked with bringing the Graduate Showcase to life, fostering a collaborative and synergistic creative process.
Role: Competitive Research
Produced & Executed by Combo NYC co.
